DexGuru brings together permissionless, real-time data for every on-chain market, powerful analytic and research tools, and trade execution capabilities — in one fully integrated UI.
About the role
- Plan and execute go-to-market strategy for new products, features, enhancements, and new partnerships by forming the positioning, messaging, and value proposition
- Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels
- Keep up to date with the trending topics in crypto and the NFT space. Manage content calendar and produce articles, visuals with the help of contractors.
- Be the brand’s voice for communications on social media, engage in mentions on Twitter.
- Manage influencer marketing on Twitter and Youtube.
- A deep understanding of blockchain, and specifically Ethereum and DeFi, is a must
- A deep understanding of crypto consumers and what motivates them online
- Experience bringing products to market in fintech, a startup environment, gaming, e-sports, or SaaS
- 2+ years of previous experience in product marketing.
- Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive, TL;DR summary
- Experience with email, web, mobile/push, and content marketing with a history of focus on the right message for the right customer on the right channel (at the right time!)
- Interest in being part of DAO’s and leading community-led projects.
How to apply
We don’t like recycled cover letters. Instead please tell us in a couple of paragraphs what would you do in your first 3 months to double DexGuru traffic?